Wood Dial 16019 Rolex Datejust


If you were ever in any doubt that Rolex are, in fact, the preeminent masters of marketing, consider this. Rolex convinced their clientele back in the 4-digit era that wood was a luxury material. Wood; you know, the stuff you burn to keep warm, that’s always decomposing slowly. Granted, they chose very lovely varieties, lacquered…

Read More

Birch Burlwood Dial 18038 Rolex Day-Date


Birch is the kind of adjective you expect to find next to ‘Eames Chair’, not ‘Day-Date’. We all know Rolex has used the Day-Date to host hundreds of exotic dial materials, many in extremely low volumes. Readers here will know of my affection for ligneous Presidents, but I haven’t elaborated on their intricacies yet. Like…

Read More

Burl Wood Dial 18039 Rolex Day-Date


Over the years, Rolex’s Day-Date has played host to many an exotic dial. But wood? Wood has no carat rating, wood is essentially always decomposing, and wood’s inherent market value only arrives in far larger quantities than a 36mm dial. Wood has received many a black eye as a watchmaking material from countless eco-brands whose…

Read More