Posts Tagged ‘King Midas’

There is a very particular quality to all Genta’s work, despite the widely varying portfolio, which science has described. There are several well-replicated studies in psychology which demonstrate that the more frequently we see a face, the more attractively we tend to rate it. The theory is that the more quickly and fluently we process…

There are several replicated studies in psychology which demonstrate that the more frequently we see a face, the more attractively we tend to rate it. The theory is that the the more quickly and fluently we process beauty, the stronger its perceived effect. I’ve found much of Genta’s work has this quality. Perhaps it’s not…