The extreme rigor we apply to selecting both our Finds features and Exclusives has seen us grow immensely over the years, for which we are most grateful. We are extremely fortunate to have the attention and often support of many of the world's most learned collectors. There's always something new here every day, whether a Find or Exclusive. As such, our audience checks in daily. We tell the story of one watch per day, whether a find or Exclusive, and the full weight of our readership descends on that watch. This often results in widespread sharing, an active comments section, and getting the piece in front of the world's stage.
What we don't do is just as important. We don't feed into hype. We don't use words like investment, iconic, or even unpolished. We describe the details of every watch in specifics, not generalities. We do our absolute best to present our watches in Exclusives as fact alone, with opinion removed. We don't stage anything. If a watch is marked sold, it is sold. If a watch is live, it is on the market currently. There is no in-between. We'll let our best clients know what might be coming down the line, but every Exclusive that goes live can be bought, and every Exclusive that sells out has actually sold.
We are a very small, tight-knit team with high focus and low overheads. This allows us competitive advantages in how we spend our time. Physical retail is not our strong-suit by choice. The watches come first, our rigor and selectivity in what we offer is uncompromising. Most of our time is spent on this. On the selling side, we seek to offer fair up-to-the-moment market pricing accounting for recent sales across all platforms, overall market trends, condition, set, provenance, rarity, and all the rest. We have a proprietary algorithm which we are always tweaking to guide the most fair pricing possible. That said, we always consider the seller's goals as well, if consigned. The same high-touch process we offer to our buyers extends to clients on the selling side. We offer sellers both outright purchase and consignment for watches that fit our criteria. We discuss and select between the two as makes the most sense for any given client's goals. The aim is not to achieve the highest price, nor the lowest, but the fairest possible to bring the world's most exceptional pieces to the market.
