Brushed Dial Movado M95 Sub Sea


There is a Scandinavian ideal known as Janteloven, which is a bit tricky to define but I’m going to try. Broadly, it’s a laughably egalitarian ideal that eschews any expressions of extreme individuality or success. In plain English, it’s a concept that aims to make the opposite of ostentation aspirational. Now, I enjoy a good…

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01-0150-415 Zenith El Primero Sub Sea

With one glance at the El Primero Sub Sea, you get the feeling this is the sort of watch Zenith couldn’t create today. Not because LVMH don’t have the technical ability, far from it. But because there are committees, cohesive brand strategy, and focus groups. I adore Zenith and belive they’re doing exceptional work. But…

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Truly Beastly: Zenith El Primero Sub Sea


A true wild child of the 1970s, Zenith’s El Primero diver was a one-off design. There wasn’t anything like it before and I suspect there won’t be anything like it again. In an attempt to capture some of the burgeoning market, the brand took the 3019 high-beat movement and cased it in this wild beast.…

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