1931 Jaeger-Lecoultre 201 Reverso


This is a 1931 Reverso, but not the sort you’re thinking. It’s not the ultra-thin edition from the 2010s, it was actually manufactured in 1931, the very year the Reverso was released and confirmed on extract. Save for the Cartier Tank, there may be no longer-lived commercially successful design and this is where it started.…

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270.2.73 Jaeger-Lecoultre Reverso Minute Repeater

JLC knowns how to throw a party. And they went really, really hard for the Reverso’s 60th, throughout the whole decade of the nineties in a manner that would seem way too lavish in 2022. But it was the early 90s. Bon Jovi, Sting, Rod Stewart, and Nirvana were charting. OJ was being chased down…

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1 of 200 Salmon Guilloché Jaeger-LeCoultre Reverso Art Deco


In all its ninety years in widely varying production, it’s easy to overlook a great Reverso reference. This grail-to-me, the Art Deco, has largely faded into the background of watch collecting attention. Or perhaps, having pre-dated Instagram as a limited edition in production from 1992 to 2002, it was never there in the first place. As…

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Jaeger Lecoultre Grande Duoface Reverso 1931 Boutique Exclusive


The peace brought about in the interim between WWI and WWII yielded many fruitful inventions. The ballpoint pen, nylon, chocolate chips, and helicopters were all first debuted in the early 30s. For watch addicts, however, one invention stands above the rest: Lecoultre’s original Reverso. First created (this contentious but go with me here) at the…

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Cartier Tank Reverso


If you’ve been around here for a bit, you’ll my stance on the world’s first true automatic chronograph: all of the three. I call it convergent evolution in watchmaking. This is not that. This is something more akin to Cartier looking over their metaphorical shoulder at JLC’s exam answer bubbles. Despite that, this is still…

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Jaeger Lecoultre Reverso Ultra Thin 1931 Rouge


I get nervous every time a legendary design is re-issued. This is so much room to royally fuck up a classic watch when the proper amount of care is not given. Tag, I’m looking at you. There is one exception, however. There is one manufacture that has proven themselves time and time again to know…

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1 of 500: Rose Gold Jaeger Lecoultre Reverso Septantième


I am beginning to think I’m going to have to create a neo-vintage cateogory here. Some of my very-favourite pieces come from the era of modern watchmaking, but pre-instagram. I really quite enjoy the obscure corner of Chrono24 that these pieces have faded to. It’s easy to forget that JLC was producing icons since well…

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1 of 500: Jaeger Lecoultre Reverso Septantième


Amongst today’s quick pace of limited editions and Instagram hype, it’s easy to forget that JLC has been making grail-worthy watches since before hype was a word. This grail-to-me, the Septantieme, has largely faded into the background of watch collecting attention. Or perhaps, having pre-dated Instagram, it was never there in the first place. Either…

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