Value Proposition: 145.8.31 Jaeger Lecoultre Master Control


Blancpain once ran an ad campaign stating ‘Blancpain has never made a quartz watch and never will.’ That’s convenient, as the house had gone bankrupt well ahead of the quartz crisis and Biver only restarted production once mechanical watchmaking was trending back to strength. Jaeger Lecoultre, on the other hand, had some confused years. However,…

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