16808 Rolex Submariner, Yellow Gold

16808-Rolex-Submariner-Yellow-Gold

It only took two short decades for the Submariner to rise from utilitarian instrument to object of desire. The Submariner was first made in gold in 1969, with the 1680/8. This was the very start of the premiumisation Rolex is built on today. And yet, that very genesis of Rolex-as-luxury has never looked better than…

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Meters First 1680/8 Rolex Submariner

Meters-First-16808-Rolex-Submariner-Gold

Rolex’s fabled gold Submariner may in fact be the single watch most classically representative of the ‘fuck-you-money’ attitude. Or at least, it was. See, the gold Submariner has gone through this sort of inverse bell-curve of public acceptability from the 1960s through today in 2021. To start, it was a hallmark of a highly successful…

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