1803, Day-Date, 'Grey Ghost' Dial, Pink Gold

This 1803 Day-Date is significantly more special than it may first appear. It is a beautifully aged pink gold case, which is not commonly seen on any Day-Date. Most estimate that Rolex produced close to 1 pink gold example per 75 in yellow gold. Pink gold was a slow seller, so much so that it was discontinued in the five-digit model. Even more attractive, this is a grey dial. Grey with pink text and minute scale (including pink gold indices) is one of the least seen Day-Date dials in standard production. The warm text almost entirely disappears in certain lights, which has led collectors to name these 'Grey Ghost' dials. Around twenty examples are currently known to those studying them closely. 

The 1803 was the third generation of Day-Date and where the classic design really found its footing. Introduced in 1960 and in production for two decades, it was one of the most successful Rolex products ever—thanks largely to smart marketing. The innovative Day-Date complication became inextricably coupled to status thanks in large part to President Lyndon B Johnson wearing one. Rolex leaned into this heavily in period advertising, a 1966 ad pictured a red phone in the hand of a suit-wearing arm with a Day-Date on wrist and text which simply stated, ‘The president’s watch.’ The Day-Date quickly became the 'it' watch of the 1960's movie stars, jet set, and world leaders. The 1803 was the Day-Date of that era. 

The 1803's hallmark is a 'pie-pan' shaped dial, which did not survive the transition to 18038 in 1978. It also housed two movements, first the automatic calibre 1555 and then in 1965 this 1556 which upped the beat rate from 18000 to 19600 vph for accuracy. It should also be noted that this calibre 1556 also predates quickset. For many, the dream would be a pie-pan dial with quickset, but the reality is that you have to choose. This example is the ultimate aesthetic for many, it just asks for a little extra effort in setting in return.

It is thought that most matte grey dial, pink gold Day-Dates were originally sold in the Middle East, where this one was originally found. They often feature heavy patina on their tritium with honey-tone discs, which can add a magnificently warm edge to the pink effect. It is a quite scarcely seen variety of Day-Date that lends an incredibly distinct and attractive aesthetic.

This 1803 presents in excellent, honest, overall condition. The case has light but uniform wear throughout, as expected for its age. Case geometry is full and sharp with deep hallmarks and caseback sticker still present. The markers hands and date disc feature some light patina consistent with the watch's age. The tritium in hands and on dial is matching, aged to a lovely honey tone. The automatic caliber 1556 is running well within spec on our timing equipment.

This example is modelled on an average-sized 7-inch wrist.