Finds Modern

1 of 26 ‘London’ Racing Green Jaeger-LeCoultre Reverso 1931


I’ve featured a Reverso or two around these parts before, but, since the start, have been waiting for one of the all time great references to surface. Aside from the technical masterclass that is the Hybris Mechanica, which seems unlikely to appear ever in our market, this is the one for me; a Reverso to end all Reversos. When JLC inaugurated their 13 Old Bond Street boutique in 2015, they celebrated in style by creating what is, almost certainly, the most rare LE Reverso ever at just 26 examples. Moreover, it was executed in the timeless hue of a true British racing green. And then everyone forgot.


That’s right, the London Reverso stayed true to what is perhaps the most British quality of all and a lost art: discretion. This edition was revealed quietly and in person, no fanfare. We, by which I mean casual enthusiasts in 2015, only became aware of just how scarce and momentous this watch was years later when browsing the series of 1931 editions. Everything about this JLC is consummately English. Even the case back features a hand engraved relief, performed by Janek Deleskiewicz, of Big Ben and Westminster. Best of all though, is the dial signature. In the antithesis of Rolex and seemingly the world, JLC chose to sign the 1931 series with just the model. A clean, elegant, sans-serif ‘Reverso’ is enough.


This example has been lightly worn and sports only fleeting surface wear. The dial is perfect and it comes with a full set. Interestingly, this watch is one of four that is set to be auctioned by A Collected Man, in the first time they’ve attempted the auction process. I look forward to more open auctions from them in the future, as they’re doing great work and are perhaps London’s most well-regarded retailer particularly in independents.

Find this London Edition Reverso Ultra-Thin here from ACM set to commence auction on April 6.

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